On October 12 Michael Pollan, author of The Omnivore’s Dilemma and In Defense of Food took over the New York Times Magazine for his polemic, “Farmer in Chief” framed as an open letter to the next president. Pollan writes: “what’s needed is a change of culture in America’s thinking about food … focusing the light …
Author Archives: Kevin Weeks
Selling Obesity
Most of us think we’re immune to the blandishments of marketing droids. And perhaps – when we notice we’re being blandished – we are. But marketing messages are such a pervasive part of our culture that noticing every “buy” message would occupy our attention full time; we wouldn’t even have time to think about sex …
Review: The Science of Good Food
Back in 1990 my father gave me a copy of Harold McGee’s The Curious Cook for Christmas and reading it was a revelatory experience. Although I’d been cooking for many years and was aware that cooking involved elements of science, I had no idea how much science – particularly physics and biology – was involved …
Something COOL
This past Tuesday (October 1) we finally saw something good for consumers come out of the federal government: Country Of Origin Labeling (COOL) for food. Grocery stores have six months to comply and then most meat and produce and some nut producers must specify the origin of their products (exceptions include roasted nuts, mixed vegetables, …

