Seems the working press can’t get enough of the data secrets the successful Obama re-election effort used to keep their man in the White House.
Sunday’s New York Times Magazine cover asked “Is selling a pizza different from selling a president?” Answer: yes. But that’s not really the one the author, political writer Jim Rutenberg gave. We’ll let you judge how well he answered that question. Here are Spot-On we still have some questions. The big one: Is AMG, the firm profiled in the story, really going to take on the entrenched TV media buying establishment?
On the other side of the aisle, the Times Bits – it’s digital section – had a sweet profile of a company Spot-On knows and likes, CrowdVerb, started by longtime digital dudes Todd Herman and Cyrus Krohn. It’s all about metrics and analytics and no one says anything about pizza.
Late last year and earlier this year, there were a spate of stories about the Obama effort. Here’s are pointers to two that made the most sense ICYMI as the kids say or, In Case You Missed It.
- Inside the Cave (pdf slide show) from the good folks at Engaged DC.
- When the Nerds Go Marching In – Alexis Madrigal in The Atlantic
- 4 Reasons Why Obama’s Digital Effort Was a Success - Mashable