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AAPC Wrap Up: New Spot-on Products


It’s almost Spring! No better time to tell you about the cool online products Spot-on has lined up for this and next year. We’ve got a new way to buy online ads for smaller campaigns, some cool Facebook apps and an iPhone app that we think you’ll really like.

For municipal and local elections, our Virtual Slate Card saves campaigns money and extends their reach.

Banding together, individual candidates can buy more online than they could on their own and organizations, groups and parties get to show their support – and spread their message – in a targeted way across a county, state or city.

There are more details about this Pollie-Award winning innovation on our site.

We’re also reminding folks about our Facebook app program for persuasion and influence campaigns. Unlike “pages”, Facebook apps provide a great way to gather data about supporters – ages, email and other demographics. That information can also help target online ad buys when it’s time to widen the scope of your efforts.

You can test our “Sample App’ by clicking this link. Accept it, invite some friends to use it then send us a note. We’ll give you a peek at the back-end data we’ve collected – yours included – and tell you how it can help your campaigns.

Our TrendSpotter iPhone app will had its first public beta test at this week’s AAPC. Spot-on debuted the audience meter during the conferences closing general session featuring a discussion between four political insiders. Using TrendSpotter, members of the audience were able to indicate agreement or disagreement with what panelists were saying – as they were saying it. And since TrendSpotter offers real-time reporting of audience reacation, users cculd see what everyone else in the room was thinking – as they were thinking it.

You can see how TrendSpotter looks and performs by checking out the slideshow on our Facebook SampleApp. Just click on over.

For more on the app an other Spot-on Spring 2011 releases, listen to Spot-on founder Chris Nolan in conversation with eVoter Institute’s Karen Jagoda. That interview is in two parts; here’s one and here’s the second.

Share  Posted by Chris Nolan at 8:56 AM | Permalink

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