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Got A Privacy Policy?

Jan
10
2011

Whenever we run an online display ad campaign, Spot-on happily serves as our clients’ first defense against the questions, queries and, well, sometimes silly demands that “standards and practices” makes on the ads we place.

Last election, we got a new query – one we don’t think can be dismissed very easily. Online news outlets are increasingly asking that candidate and campaign sites have explicit privacy statements posted on the candidates or campaign website.

It’s part of the increasing interest in online privacy. News outlets, large and small, are worried about the potential danger (and liability) of encouraging their readers to go to sites where their email addresses or other details might be collected and used for nefarious purposes.

Some of this is certainly lawyerly over-caution but the hue-and-cry over the use and misuse of information that sites can collect is simply too loud at this juncture for anyone on the web to ignore.

What to do? Make sure your campaign site has a privacy policy from Day One. It doesn’t have to be complicated. One national news outlet was happy to provide us with appropriate wording that would pass muster with their policy mavens.

“ElectGreenGene.com respects your privacy and we are committed to keeping your personal information confidential. We do not sell or share your information with outside parties. You may always opt-out of receiving communications from us. If you don’t want to receive future e-mail communications from ElectGreenGreen.com please email ‘unsubcribe@electgreengene.com’ and we’ll remove you from our lists.”

We’ll write more about this issue in the year ahead. For more background on the privacy debate and how it’s affecting political ad campaigns, you can have a look at some past blog posts.

- Online Ad Targeting: Now a Consumer Issue

- Politics and Privacy

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Share  Posted by Chris Nolan at 9:35 AM | Permalink

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