This is what 20 years in the news business gets ya.
Earlier this year when the Wall Street Journal started its series on online privacy we suggested that campaigns’ use of targeting services might come under scrutiny. A week or so ago – while we were all heads-down for 11/2 – the Wall Street Journal provided a bit more meat for that bone. In not one but two stories, the Journal looked at online targeting and its use by campaigns.
RapLeaf, a San Francisco company that’s been aggressively courting the political community, found itself front and center in the WSJ’s coverage. As did broader efforts associated with online services that require registration. This isn’t on quite the same level as a look at campaign finance but, well, it’s getting there and campaigns are smart to start thinking – and looking carefully – now about the way they use online targeting.