Spot-on’s been in the news lately so for you those of you stuck on conference calls of the non-crisis variety (as if….), here’s a run-down of what we’ve been doing and saying.
- Chiming in on the discussion over gross rating points and how that metric can – or should – get translated to the web in this ClickZ article.
- Chatting with eVoter Institute (and sometimes Spotlight blogger Karen Jagoda) about that same metric – gross rating points – and the importance of local news sites. That radio interview has two parts; part one on news sites and their importance and part two on GOTV efforts and online ad placement.