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Oct
2
2010

Spot-on’s been in the news lately so for you those of you stuck on conference calls of the non-crisis variety (as if….), here’s a run-down of what we’ve been doing and saying.

- Chiming in on the discussion over gross rating points and how that metric can – or should – get translated to the web in this ClickZ article.

- Chatting with eVoter Institute (and sometimes Spotlight blogger Karen Jagoda) about that same metric – gross rating points – and the importance of local news sites. That radio interview has two parts; part one on news sites and their importance and part two on GOTV efforts and online ad placement.

- Seeing Cerrell Associate’s use of Spot-on’s virtual slate card in June profiled in the most recent issue of Campaigns & Elections magazine. Here’s a pdf of the story, as well.

Share  Posted by Chris Nolan at 2:09 PM | Permalink

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