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This Week’s Back To School Reads


This week’s selection, in honor of the official start of the “in earnest” campaign season, highlights the work of Spot-on pal Kate Kaye over at ClickZ. Kate’s got the franchise on covering online and politics so if you’re not checking out her work regularly, you’re missing out.
Here’s a write-up of the increasingly more important Chris Kelly campaign study.
You can get a pdf of the study right here.
Also, if you’re in New York next week, the Personal Democracy Forum’s holding an event to discuss the results. Details for that evening are over at PDF’s site.
Before you go – or even if you stay home, you might want to check out experienced tech journalist Lee Gomes has a few observations about entertainment marketing and paid advertising. Best used in concert, he says, which makes sense to us. And we’re pretty sure he hasn’t seen the Kelly study results.
Also, important, the below-the-fold stuff in this New York Times piece about the new Google search. The “psychic” aspect of New Google is great if you’re running for president. But down-ballot candidates may now have an even harder time catching audience attention online. And prices for popular search phrases are certainly headed up.

Share  Posted by Chris Nolan at 10:44 AM | Permalink

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