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Really, Online Works


Following up on our post from a few weeks ago talking about how online ads and do drive traffic to campaign websites – even when the buy isn’t very large – we have this study from the folks at Global Strategies Group (in concert with Google and Centro, the Chicago-based media house).

Bottom-line: Online ads impress voters. GSG, which bought for Chris Kelly, a candidate for attorney general, in the Democratic primary surveyed voters who had seen online ads and those who just saw TV. Voters who saw both, had a more favorable impression of Kelly than those who didn’t.

You can check it out for yourself: GSG-Ad_Effectiveness_CaseStudy.pdf

Share  Posted by Chris Nolan at 5:17 PM | Permalink

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