Team Spot-on is jumping for joy! Two of our clients, JKW Consulting and Barnes, Mosher, Whitehurst Lauter & Partners have had their online campaigns recognized by the American Association of Political Consultants. Both won Pollie Awards! And it was our first year election cycle!
JKW Consulting was recognized for “Best Use of Facebook” for its “Save JROTC” campaign in Novmber. Spot-on built a Facebook “Doorhanger” application to help JKW leverage the Facebook platform to generate real world support for a San Francisco ballot measure on the public school’s JROTC program.
With so many current and former JROTC cadets online, Facebook became a critical part of our effort to organize volunteers and raise money online,” said JKW founder Johnny Wang. Spot-on’s Facebook ‘doorhanger’ was an exceptionally effective tool for organizing, communication, and outreach. As voters become more tech savvy and connected, it would be unthinkable to disregard the value of these applications in a campaign.”
BMWL’s campaign to “Save San Francisco General Hospital” was recognized in several categories: “Persuasion Online Advertising for County Campaigns”, “Persuasion Advertising for County Campaigns” and “Best Use of New Technology”. For BMWL’s “Save San Francisco General” Spot-on built a Facebook “doorhanger” and placed a series of online ad buys in San Francisco outlets to reach the city’s wired residents and tell them about this important issue.
At Spot-on we think the tactics that BMWL used online – seamless integration of art work and messaging across platforms along with targeted ad buys designed to reach the city’s tech-savvy residents wherever they went – set a new standard for local and regional campaigns. Online was part of the media mix from the beginning of the campaign.
Spot-on’s Facebook “doorhangers” allowed Facebook users to connect with the campaign to donate money, volunteer or recruit friends to the cause. This friend-to-friend outreach is a time-tested way to reach voters. The SF General doorhanger also provide supporters with timely news and information since it featured a “live” feed of campaign news from the campaign blogs. SF General’s message didn’t become spam because it was targeted at interested supporters who wanted to know what was going on with the ballot measure and the hospital.
If you’d like to see Spot-on’s doorhanger applications running on Facebook, here’s a link to our page. And here’s a link to our site, profiling the “Save San Francisco General” campaign in more detail. We’ve also created a few helpful pages within the site to help clients learn more about the world of online advertising including a clear and understandable “FAQ” to answer questions and a look at how our service works.
Still have questions? Give us a call or drop us an email. Our VP Sales Fran McInerney is ready to answer your online ad buying questions. And our Facebook Field Organizer Greg Dewar can do the same for Facebook and other social networks.