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Milan Crowdsources the Catwalk

Feb
26
2008

Milan’s first public catwalk offered even average Giovannis a Right Said Fred moment.
Last Friday night in the heart of this business-like city — the stock exchange — anyone could strut their stuff on a runway.



Out of fashion but on the runway…

Called “Out of Fashion” (fuorimoda) it was one of the few events during women’s fashion week open to a public more likely to get hit in the head by Naomi Campell’s flying cell phone than invited to a hot show or glam after party.
The community catwalk is the latest attempt to make fashion week more palatable for locals who are pushed out of taxis and find all decent restaurants booked by Pradamatons who disdain carbohydrates.
Past tries – a big screen broadcasting the shows for schmucks heading down into the metro, a contest for the most elegantly-dressed local — have met with less favor than stilettos at the beach.
Out of Fashion, though, was another timely happening from non-profit association Esterni, whose penchant for organizing urban fun and games runs from the Couch Potato Strike (bring your remote control, get in free) and taking back normally unused spaces during design week for al fresco lounging and DJ sets.
This time, model citizens paid 5 euros to walk the public gauntlet — accompanied by a minimal techno DJ set — thus gaining admission to a “back stage” party in the square.
For courage, they were given anonymizing white jumpsuits (though you can see the hip young things hardly needed it). After walking the walk, they were encouraged to behave like famous mannequin counterparts, namely drinking and swapping clothes.
In a week when all we saw were inadvertently comical anti-anorexia initiatives and clothes we would never wear, it was a much needed runway moment.

Share  Posted by Nicole Martinelli at 10:03 PM | Permalink

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